Knowing where your buyers are coming from can assist you in increasing your sales. This is a fast, easy way to compare PPC driven sales to organic sales. Monitoring these amounts can alert you to any significant changes in your conversion rates or drops in your ad positions or organic placement. This is especially useful if you have specific products or keywords that drive a large percentage of your sales.

There is no right or wrong split between organic and PPC. Which generates more sales for you will depend on how well you have optimized your traffic from each source. Large Search Engine Marketing (SEM) companies usually mention sales average 60-65% from organic and 35-40% from PPC. If you have focused on running a very effective PPC campaign PPC may be driving 60+% of your sales.

To view PPC versus organic sales revenue in Google Analytics:

1. Log into Google Analytics Account
2. Select the domain you wish to check
3. On the left click on Traffic Sources, then Keywords
4. GA defaults to Site Usage so that tab is highlighted. Click on the Ecommerce tab
5. This views how you the total revenue driven by each keyword for the time period selected.
6. Find Segment which defaults to Keyword and change it to Medium
7. This view shows you how much of your current revenue comes from each source.
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Today, Connors Communications has launched new PPC search marketing product, HitTail Premium, which will allow you to export keyword suggestions directly into a Google AdWords campaign from the HitTail interface. Premium will also give users the ability to separate and examine their organic search hits from their paid search hits, allowing for even faster analysis of your site traffic. For AdWords users who are running ads with the Broad Match feature turned on, this is a particularly useful way to determine which terms are actually converting into clicks.

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The first issue many new bloggers (and anyone else building a Web page) will run into is how text appears next to an inserted image. If you already know how to adjust white space and wrap text around images you can skip this entry. I know it is old hat to you but some of us need this information. So, you figure out how to insert an image but it looks like this:

There is white space above this line and this text starts too close to the image. If you already know html this is easy to fix. If you don’t you may be stopped right there or just leave it that way. Getting more lines of text into that white space is called “wrapping” text around an image.

This is how to do it:

1. Switch to html view (a tab labeled “code” in WordPress)
2. Find the line that says <img src=” - after the alt=”whatever” add these words: align=”left”

Adding that align=left changes where your text starts and allows you to have multiple lines of text next to your image as you see here.
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Most of you have heard of Tracking202 from Wes Mahler. The main disadvantage was you needed to host you data on their server.

Prosper202 is a self-hosted PPC tracking solution, it is the same code used on Tracking202. It is an online tool to help you track you keyword and campaign performance with pay per click. This software is powerful, self-hosted and fast.

With Prosper202 you can upload your sale stats from affiliates into and also your paid keyword stats from adword into and be able to clearly see how you’re profiting or where you’re losing.

Prosper202 is a free PPC keyword tracking application from Wes Mahler and his crew. It’s the same people that created Tracking202 but Prosper202 allows you to host the application directly on your hosting account if your not willing or are feeling nervous about your keyword information being out there on someone else’s server.

It also comes with Export202 which allows you to duplicate PPC campaigns from network to network.

Prosper202 Key Features:

• Works with Every Single PPC Network Out There!
• Cloaks Keywords from Advertisers and Affiliate Networks keeping them a secret!
• Works with Landing Pages or With Direct Linking!

It seems like a great tool, I’ve only been able to play around with it for a little while but I definitely think you should check out the service being provided by Prosper202 if you’re in need of a great keywords tracking application.
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The most common complaint advertisers have - especially if they have a consultant managing their advertising - is that their ads are not appearing where they want them. There is a very good reason for that: that is simply not how pay per click advertising engines work. Advertisers and their consultants have to let themselves off of this hook because it is not possible to consistently place your ads precisely where you want them. Read on to find out that where you see them is not where they are for everyone else anyway.

Where your ads appear is likely to vary for every search because the factors Google uses to decide which ads appear in which position changes with each search. Every single time someone types in your search phrase Google holds a new “auction” for the positions the ads appear in. Even if the search phrase is exactly the same, the mixes of advertisers bidding on that phrase ARE different and so are many other variables (discussed below).

Here are some variables that affect how many advertisers participate in each search auction:

• Ads being manually paused and resumed
• Using what Google calls Ad Scheduling to designate which days and hours ads are active
• Limiting ad impressions with the Campaign Daily Budget (often unintentionally)
• Geo-targeted ads that only appear when searchers are identified as being in a particular location

Of these, the Daily Budget setting causes the most volatility in where your ads will appear. The more advertisers whose ads appear inconsistently, the more erratic your ad positions will be. This is due to a far greater variation is the quantity of advertisers and the bid amounts you are competing against.
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