Have you ever tried to find out how many of your Google analytic goal conversions were from visitors arriving via paid referrals or those arriving through organic search (results that come from the normal search results)? Which types of visitors convert better?

This information is something any webmaster or search engine marketer running a Google Adwords campaign needs to know. In order to use this report you must Setting up a Goal within Google Analytics.

To view Paid Vs Organic conversions data in Google Analytic:

1. Log into Google Analytic Account
2. Select the domain you wish to check
3. on the left click on Traffic Sources, then Campaigns
4. GA defaults to Site Usage so that tab is highlighted. Click on the Goal Conversion Tab
5. Find Segment which defaults to Keyword and change it to Medium
6. This view shows you The ‘PPC vs. Organic’ report compares your Goal Conversions for both organic and paid listings.

This report helps make the following decisions:

- If organic conversion is more than CPC conversion, work needs to done on the CPC side
- This report is useful for viewing conversations against each goal for general PPC data.
- Give you batter idea where you need to focus your efforts.

Most advertisers will find that there are many negative keywords that apply to their entire account. The more Campaigns you have the more time-consuming it is to add new negatives as you encounter them. The good news is that they can be added at the account level - but only by using the free Google AdWords Editor program.

There is currently no way to do this in their online interface. Although there are many entries for adding negative keywords in the Google AdWords Editor How-to Guide, as I write this they don’t include how to do this. These instructions assume that you have downloaded AdWords Editor and know how to pull your account data into it. If not, you can use the links above to do so. Once you have your account downloaded, here is the process:

1. Click on “Data” and select “Add multiple campaign negative keywords”. (The shortcut is Control/Shift/M.)
2. Paste your new negative keywords into the box.
3. In the Destination: Campaign drop-down box scroll all the way to the bottom and select “<All Campaigns> ”
4. Click “Next” and then “Finish”.

Note that the negative keywords are actually added at the Campaign level in every Campaign. You can also use this process to add or delete negative keywords only in specific ad groups or delete negative keywords from every campaign in your account.

Your changes are now in the AdWords Editor program but not in your account yet. Be sure to click “Post Changes” to upload them

Knowing where your buyers are coming from can assist you in increasing your sales. This is a fast, easy way to compare PPC driven sales to organic sales. Monitoring these amounts can alert you to any significant changes in your conversion rates or drops in your ad positions or organic placement. This is especially useful if you have specific products or keywords that drive a large percentage of your sales.

There is no right or wrong split between organic and PPC. Which generates more sales for you will depend on how well you have optimized your traffic from each source. Large Search Engine Marketing (SEM) companies usually mention sales average 60-65% from organic and 35-40% from PPC. If you have focused on running a very effective PPC campaign PPC may be driving 60+% of your sales.

To view PPC versus organic sales revenue in Google Analytics:

1. Log into Google Analytics Account
2. Select the domain you wish to check
3. On the left click on Traffic Sources, then Keywords
4. GA defaults to Site Usage so that tab is highlighted. Click on the Ecommerce tab
5. This views how you the total revenue driven by each keyword for the time period selected.
6. Find Segment which defaults to Keyword and change it to Medium
7. This view shows you how much of your current revenue comes from each source.
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The first issue many new bloggers (and anyone else building a Web page) will run into is how text appears next to an inserted image. If you already know how to adjust white space and wrap text around images you can skip this entry. I know it is old hat to you but some of us need this information. So, you figure out how to insert an image but it looks like this:

There is white space above this line and this text starts too close to the image. If you already know html this is easy to fix. If you don’t you may be stopped right there or just leave it that way. Getting more lines of text into that white space is called “wrapping” text around an image.

This is how to do it:

1. Switch to html view (a tab labeled “code” in WordPress)
2. Find the line that says <img src=” - after the alt=”whatever” add these words: align=”left”

Adding that align=left changes where your text starts and allows you to have multiple lines of text next to your image as you see here.
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