Have you ever tried to find out how many of your Google analytic goal conversions were from visitors arriving via paid referrals or those arriving through organic search (results that come from the normal search results)? Which types of visitors convert better?

This information is something any webmaster or search engine marketer running a Google Adwords campaign needs to know. In order to use this report you must Setting up a Goal within Google Analytics.

To view Paid Vs Organic conversions data in Google Analytic:

1. Log into Google Analytic Account
2. Select the domain you wish to check
3. on the left click on Traffic Sources, then Campaigns
4. GA defaults to Site Usage so that tab is highlighted. Click on the Goal Conversion Tab
5. Find Segment which defaults to Keyword and change it to Medium
6. This view shows you The ‘PPC vs. Organic’ report compares your Goal Conversions for both organic and paid listings.

This report helps make the following decisions:

- If organic conversion is more than CPC conversion, work needs to done on the CPC side
- This report is useful for viewing conversations against each goal for general PPC data.
- Give you batter idea where you need to focus your efforts.

Knowing where your buyers are coming from can assist you in increasing your sales. This is a fast, easy way to compare PPC driven sales to organic sales. Monitoring these amounts can alert you to any significant changes in your conversion rates or drops in your ad positions or organic placement. This is especially useful if you have specific products or keywords that drive a large percentage of your sales.

There is no right or wrong split between organic and PPC. Which generates more sales for you will depend on how well you have optimized your traffic from each source. Large Search Engine Marketing (SEM) companies usually mention sales average 60-65% from organic and 35-40% from PPC. If you have focused on running a very effective PPC campaign PPC may be driving 60+% of your sales.

To view PPC versus organic sales revenue in Google Analytics:

1. Log into Google Analytics Account
2. Select the domain you wish to check
3. On the left click on Traffic Sources, then Keywords
4. GA defaults to Site Usage so that tab is highlighted. Click on the Ecommerce tab
5. This views how you the total revenue driven by each keyword for the time period selected.
6. Find Segment which defaults to Keyword and change it to Medium
7. This view shows you how much of your current revenue comes from each source.
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