Comments on: Google Testing Breadcrumb Trail in SERP Results

By: Twitted by alexisfellenius

Twitted by alexisfellenius — Tue, 08 Sep 2009 07:33:44 +0000

[...] This post was Twitted by alexisfellenius [...]

By: Internet Business

Internet Business — Mon, 07 Sep 2009 20:29:25 +0000

It’s interesting to see that Google’s displaying breadcrumbs instead of the actual URL. I’m assuming that would be included into Google’s algorithm if not added already. It would be interesting to see how Google is fetching the breadcrumb data from. I think it could just be extracted from the URL itself. e.g. http://www.yourdomain.com/category/subcategory/article would be something like this http://www.yourdomain.com >> category >> subcategory >> article

Interesting observation. Thanks for sharing!

By: Hiren

Hiren — Thu, 20 Aug 2009 09:21:58 +0000

@Rob – I am not sure how much it will affect actual ranking but as @Matt suggested it shows their desire to highlight those websites that are most relevant to the the user’s search term while providing good user experience.

like site links, it will increase the size of your Google listing and make your site look more authoritative — which increases the CTR your site receives from Google searchers.

By: Rob Green

Rob Green — Thu, 20 Aug 2009 08:54:10 +0000

@Hiren – do you think this is going to affect actual rankings, or do you think it is just another way to help users decide the best results to click on? I think results that display a logical breadcrumb trail would have a much higher CTR, but updates similar to this, like site links, didn’t affect rank- only the appearance of the results.

By: Twitted by jonaths

Twitted by jonaths — Thu, 20 Aug 2009 08:49:39 +0000

[...] This post was Twitted by jonaths [...]

By: Twitted by peteyoung

Twitted by peteyoung — Thu, 20 Aug 2009 08:23:34 +0000

[...] This post was Twitted by peteyoung [...]

By: Matt

Matt — Thu, 20 Aug 2009 08:04:20 +0000

Hi Hiren, further to what I mentioned on Twitter I firmly believe that SEOs should be concentrating on user experience when it comes to optimising sites for the search engines. A lot of the changes that you talk about in your comment and blog post such as search/show options, increase in social media importance and testing the breadcrumb trail in search results are (I believe) aimed at improving search results for users. I think that sometimes as a SEO it’s easy to get a bit too focussed on the technology and changes to algorithms and forget about user experience at the same time.

The use of breadcrumbs on your site is a great way to improve the navigability of your site and make it a better place for visitors to explore, if Google do start to value the content of breadcrumb trails in search results it shows their desire to highlight those websites that are most relevant to the the user’s search term while providing good user experience.

By: Acme Infoway

Acme Infoway — Thu, 20 Aug 2009 07:59:40 +0000

It will be more user friendly update. Thanks hiren for sharing. It is true that search industries are becoming more competitive and visitors are getting more relevant results in speed.

By: Hiren

Hiren — Thu, 20 Aug 2009 07:21:11 +0000

@DominatingSEO They are working hard to improve exiting Architecture for web Search I am just thinking how will they detect Breadcrumb..may be they will look at

By: Hiren

Hiren — Thu, 20 Aug 2009 07:16:17 +0000

@Rahul – Thanks:) Yeah competition in search industry is on it’s highest.

In 2009 Google have done following improvement:

Google had improves flash indexing (January ),
Google introduce Canonical Link Element (February),
Regular PR and Backlink Updates and Search Refinements and Snippets (March and April),
Google announced a new set of features called as Search/Show Options and Microsoft New Search Engine BING Launched (May)
Page Rank Sculpting andIncrease in Social Media Importance (June)
Site Links Updates and URL Removal Request Update in web master tool (July)
Next Generation Architecture for web Search – Google’s Caffeine (August)

On other side, their main competitor microsoft had lunched new search engine BING. Bing brings a new way of thinking to using SERPs, which has shown to demonstrably improve the satisfaction of searchers in finding the answers to their questions.

Recently Microsoft/Yahoo! Deal also sound promissing and expers are predict that it will affect on search market shares.