Freelance SEO Consultant India

Rob Hammond noticed that Google is testing breadcrumbs showing up in the SERPs instead of site sub-folders for the URL. In the 7th and 10th position, Google displays the breadcrumbs. Screenshot below:

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The Google Local Business Center (LBC) has recently announced 2 cool new features; a way to link directly to your Google Maps coupons and brand new verification form for those who use the bulk upload process, to upload their business listings to Google Maps.

1. Link-to-Coupon Feature

A new addition to the Google Local Business Center (LBC) enables companies to link directly to coupons listed on Google Maps. Links can go to all coupons or individual ones.

Google introduced printable online coupons on Google Maps before 2 years ago and has received little visibility. Google’s Coupon feature has long been the forgotten feature of the Local Business Center. Mike Blumenthal, well known local search expert, believes that the effort to upgrade the visibility of coupons is of interest and this may drive some more awareness for this coupon feature on Google Maps.
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Google have announced their latest update, next-generation architecture for Google’s web search to improve indexing speed, capability, accuracy and comprehensiveness of the search results. This new architecture appears to include crawling, indexing, and ranking changes.

From the Google Announcement:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search. It’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results. But web developers and power searchers might notice a few differences, so we’re opening up a web developer preview to collect feedback.

Unlike other updates which suddenly appear without warning Google has provided a preview of the new search results and are asking webmasters and power searchers to try it out and give them feedback.
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