Freelance SEO Consultant India

Have you ever tried to find out how many of your Google analytic goal conversions were from visitors arriving via paid referrals or those arriving through organic search (results that come from the normal search results)? Which types of visitors convert better?

This information is something any webmaster or search engine marketer running a Google Adwords campaign needs to know. In order to use this report you must Setting up a Goal within Google Analytics.

To view Paid Vs Organic conversions data in Google Analytic:

1. Log into Google Analytic Account
2. Select the domain you wish to check
3. on the left click on Traffic Sources, then Campaigns
4. GA defaults to Site Usage so that tab is highlighted. Click on the Goal Conversion Tab
5. Find Segment which defaults to Keyword and change it to Medium
6. This view shows you The ‘PPC vs. Organic’ report compares your Goal Conversions for both organic and paid listings.
Click here to read more

Most advertisers will find that there are many negative keywords that apply to their entire account. The more Campaigns you have the more time-consuming it is to add new negatives as you encounter them. The good news is that they can be added at the account level – but only by using the free Google AdWords Editor program.

There is currently no way to do this in their online interface. Although there are many entries for adding negative keywords in the Google AdWords Editor How-to Guide, as I write this they don’t include how to do this. These instructions assume that you have downloaded AdWords Editor and know how to pull your account data into it. If not, you can use the links above to do so. Once you have your account downloaded, here is the process:

1. Click on “Data” and select “Add multiple campaign negative keywords”. (The shortcut is Control/Shift/M.)
2. Paste your new negative keywords into the box.
3. In the Destination: Campaign drop-down box scroll all the way to the bottom and select “<All Campaigns> ”
4. Click “Next” and then “Finish”.

Note that the negative keywords are actually added at the Campaign level in every Campaign. You can also use this process to add or delete negative keywords only in specific ad groups or delete negative keywords from every campaign in your account.

Your changes are now in the AdWords Editor program but not in your account yet. Be sure to click “Post Changes” to upload them

Here I am trying to address strategies to minimize risk when starting new adwords ad campaigns. If you’re new to Google AdWords, have a limited budget, don’t know what your current conversion rate is, or want to advertise some new products and aren’t sure how well they will sell; than these tips will keep costs low.

1. When first setting up a campaign, turn off the content network. This option is “on” by default. It’s a form of contextual advertising and tries to position your ads on sites like About.com, The New York Times, Food Network and others. You typically will see high impressions in your system, but often low CTR–click-through-rates, as determined by impressions to clicks–and low-quality clicks. These aren’t serious buyers; they’re wasting your dollars and time.

New campaigns should be limited to Google.com and in some cases Google’s search network. This will limit where your ads are displayed to the strongest converting traffic until you can verify that you are getting a decent conversion rate.

2. Use VERY specific (long tail) keywords and keyword phrases to describe your product. Avoid generic words that apply to multiple products and especially if you sell only upscale or expensive versions of the item. (Searchers are more likely to be in the market for the cheaper versions. Whenever possible use keywords that will target only what you are selling.)

3. Keywords should be entered as phrase and exact match ONLY (no broad match keyword phrases). If your budget is really tight or there may be more traffic than you need use exact match only and create ad groups with one to four keywords, tightly matched.

Click here to read more