Freelance SEO Consultant India

Here I am trying to address strategies to minimize risk when starting new adwords ad campaigns. If you’re new to Google AdWords, have a limited budget, don’t know what your current conversion rate is, or want to advertise some new products and aren’t sure how well they will sell; than these tips will keep costs low.

1. When first setting up a campaign, turn off the content network. This option is “on” by default. It’s a form of contextual advertising and tries to position your ads on sites like About.com, The New York Times, Food Network and others. You typically will see high impressions in your system, but often low CTR–click-through-rates, as determined by impressions to clicks–and low-quality clicks. These aren’t serious buyers; they’re wasting your dollars and time.

New campaigns should be limited to Google.com and in some cases Google’s search network. This will limit where your ads are displayed to the strongest converting traffic until you can verify that you are getting a decent conversion rate.

2. Use VERY specific (long tail) keywords and keyword phrases to describe your product. Avoid generic words that apply to multiple products and especially if you sell only upscale or expensive versions of the item. (Searchers are more likely to be in the market for the cheaper versions. Whenever possible use keywords that will target only what you are selling.)

3. Keywords should be entered as phrase and exact match ONLY (no broad match keyword phrases). If your budget is really tight or there may be more traffic than you need use exact match only and create ad groups with one to four keywords, tightly matched.

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I loved and used StumbleUpon for several months before it suddenly dawned on me that I never did use it the way the designer’s intended. I was amazed to find so many other people who think like I think and knew what I knew. Where else can you find others who think like you? What other site attracts so many brilliant geeks?

Adding these awesome stumblers as friends willy-nilly, I did not realize they would be inundated with all the pages I linked in. I used it as a giant annotated bookmark site for organizing a huge amount of research on a wide range of subjects. While I regularly reviewed and added sites I found in other Stumbler’s blogs, I almost never clicked Stumble! and I have never stumbled only in any particular stumblers pages.

What is StumbleUpon?

StumbleUpon helps you discover and share great websites. As you click Stumble, they deliver high-quality pages matched to your personal preferences. Stumbleupon also has features where you can associate your account with other “friends” via the stumbleupon.com site. This allows you to see updates they make to their webpage, you can see also what they are stumbling.

Stumbleupon toolbar is may be what makes Stumbleupon really special form other social bookmarking website, stumbleupon users have the ability to give websites a thumbs up or a thumbs down as they surf the internet. It tracks the votes and then uses that information later when a user clicks on a stumble button on that same toolbar, stumble also this will take them to random WebPages that other users have given a thumbs ups for.

Users can also use the Stumble Upon toolbar as a form of social bookmarking. By surfing the web and tagging or submitting specific websites, each user can keep track of which websites they like and share it with others.

StumbleThru – Site Specific Stumbling

What about you? Do you click Stumble? Do you Stumble-Thru particular sites or other Stumblers blogs? How do you use SU? I would love to know and I bet there are tons of others who would too so leave a comment or drop a link to your own posts about SU and/or to your SU blog. I will correct any format or length errors. Anyone who ends up here will be a serious SU fan so there is no telling who you can meet and what great blogs you will discover.

How much do you know about StumbleUpon? Did you know: When ebay bought StumbleUpon for about $75 million many wondered why and others started paying attention if they weren’t already. SearchEngineJournal shed light on why with an interview with StumbleUpon’s CEO titled StumbleUpon Defined vs. Digg, Google, MySpace and more and followed that up with Five Reasons Why Marketers Should Take an Interest in StumbleUpon.

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Knowing where your buyers are coming from can assist you in increasing your sales. This is a fast, easy way to compare PPC driven sales to organic sales. Monitoring these amounts can alert you to any significant changes in your conversion rates or drops in your ad positions or organic placement. This is especially useful if you have specific products or keywords that drive a large percentage of your sales.

There is no right or wrong split between organic and PPC. Which generates more sales for you will depend on how well you have optimized your traffic from each source. Large Search Engine Marketing (SEM) companies usually mention sales average 60-65% from organic and 35-40% from PPC. If you have focused on running a very effective PPC campaign PPC may be driving 60+% of your sales.

To view PPC versus organic sales revenue in Google Analytics:

1. Log into Google Analytics Account
2. Select the domain you wish to check
3. On the left click on Traffic Sources, then Keywords
4. GA defaults to Site Usage so that tab is highlighted. Click on the Ecommerce tab
5. This views how you the total revenue driven by each keyword for the time period selected.
6. Find Segment which defaults to Keyword and change it to Medium
7. This view shows you how much of your current revenue comes from each source.

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