Freelance SEO Consultant India

The more keywords you use the more successful your advertising will be. This can be very time-consuming. Fortunately for us, some generous individuals have created free tools to make it easier and speed up the process. Mike’s Marketing Tools provides a simply wonderful tool called AdWords Wrapper. You can paste any list of keywords into this tool and click the “Wrap Adwords” button to get any combination of broad, phrase, and exact match keyword phrases. You can also generate negative keywords lists to use in Ad Groups.

If you currently have broad match keywords you can click the edit keywords link in your AdWords account and copy and paste the list into AdWords Wrapper. Mike updated the tool to make it even better by having this tool correctly preserve the bids and urls that may be present in your existing keyword list. He also provides options to remove the bids and urls if you prefer.

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Many advertisers repeatedly search for their AdWords ads using Google’s search engine. Doing that is detrimental to your advertising success for these reasons:

1. If you are searching and not clicking, you are increasing your impressions and lowering your click through rate (CTR).
2. A lower CTR increases your advertising costs.
3. One goal of Google’s system is to display the most relevant ads – if you don’t click, their system assumes your ads are not relevant. You can actually DISABLE your ads by doing this.
4. Google’s system also tracks ad performance by geo-location. It may decide that your ads aren’t relevant in your geographic area and stop displaying them there. If your business operates only in a local area this can seriously affect your potential in that market.
5. Google modifies the ads and organic results it shows individual searchers so you’re not seeing what your potential visitors see anyway.

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