Most advertisers will find that there are many negative keywords that apply to their entire account. The more Campaigns you have the more time-consuming it is to add new negatives as you encounter them. The good news is that they can be added at the account level - but only by using the free Google [...]
Continue reading...Wednesday, May 28, 2008
Here I am trying to address strategies to minimize risk when starting new adwords ad campaigns. If you’re new to Google AdWords, have a limited budget, don’t know what your current conversion rate is, or want to advertise some new products and aren’t sure how well they will sell; than these tips will keep costs [...]
Continue reading...Tuesday, May 6, 2008
Most of you have heard of Tracking202 from Wes Mahler. The main disadvantage was you needed to host you data on their server. Prosper202 is a self-hosted PPC tracking solution, it is the same code used on Tracking202. It is an online tool to help you track you keyword and campaign performance with pay per click. [...]
Continue reading...Tuesday, April 29, 2008
Many advertisers repeatedly search for their AdWords ads using Google’s search engine. Doing that is detrimental to your advertising success for these reasons: If you are searching and not clicking, you are increasing your impressions and lowering your click through rate (CTR). A lower CTR increases your [...]
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Monday, June 2, 2008
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